Author Archives: clairelifecake

Bored on a Friday afternoon?

We cracked it! The puzzle is solved. We know how to make Friday afternoon zip by in a trice.

Open Lifecake, hit the menu button and choose “Slideshow”. In an instant you’ll be whisked to 5pm, while enjoying wonderful moments from your children’s lives. Just set your phone down and hit play! (We are not promising you’ll be totally productive, but it will may well improve your Friday afternoon.) Please see the demonstration below!


“Roads? Where we’re going we don’t need roads.”

Maybe your family Delorean looks more like a hybrid SUV, but the good news is you don’t need one to go back in time, you can leave that to us!

Before I get too carried away with Back to the Future references, I wanted to talk about the ways we are trying to bring time travel to life for Lifecake parents and their families.

You may have got one of these recently? We wanted to demonstrate the incredible changes happening in your child’s world (and frankly, yours too) by simply showing 2 dated photos side by side in a way you might not have had the chance to see them before.

Screen Shot 2014-07-22 at 22.37.38

The response from parents has been overwhelming. Then and now emails are a hit and you can expect them to get better and better from here. If you have any thoughts on how we can make them more interesting/relevant/beautiful  – you know what to do (email us at feedback @ lifecake . com)

And if you didn’t enjoy it so much you can hit unsubscribe any time…. As Marty McFly would say “I guess you guys aren’t ready for that yet. But your kids are gonna love it.”

Bon voyage!



Love Lifecake?


tell a friend about Lifecake and you both get extra storage space

Parents tell us every day how much they love their Lifecake app. It makes our hearts swell with pride!  But it makes us even happier when they tell their friends. Our goal this year is to let as many people as possible know about Lifecake so we thought there might be a good partnership here. Here’s what we are proposing.

Tell a friend about Lifecake via the new “Tell a friend” option in the menu on your phone and we’ll add 1GB of space to both your, and your friend’s, accounts when they sign up. Lifecake customers can earn up to 20GB free space (enough for 6000 photos) just for letting their friends in on it.

Please help us spread the word about Lifecake and help other parents discover the joy of time travel too.  They will love you for it.

(And we will love you even more!) 😉





Behind the scenes on Lifecake the movie

The Lifecake team turned into a production crew for the making of the new intro video. It was a ton of fun to put together so wanted to share a few behind the scenes moments from this epic!

Head of photography and toys, Ed takes some stills.

Photo shoot

The special effects department – green screen set up.

Green screen

Voice over artist, Claire, gets carried away in the sound studio/landing-covered-in-towels. Sound studio


Oh and here is the final product, in case you missed it.

Lifecake: The Movie

Premiering today, the brand new Lifecake video, starring our favorite front man, Will,  is showing at a website or app store near you!

We wanted to communicate in around 40 seconds what Lifecake did and show people what the app looks like on iPhone and Android.

So here it is. Please let us know what you think. It’s important we get this right!

This production was a team effort and hugely fun to make. Special thanks go to Will, for being  utterly adorable and lending us some of his favorite toys for the day.



How to remember the things kids say?

My 16 month old has a rapidly expanding vocabulary. Every day a bizarre new word comes from seemingly no where. “Oh look! Camel” she says pointing at a huge, sandy color dog.

My husband reminded me the other day of a time when she only had one word. It was “boodja”. To this day we have absolutely no idea what she meant. But his reminder made me realize that I had totally forgotten the weeks of “boodja” and trying to work out what she was so urgently telling us. It was only 5 months ago.

Lifecake timeline with story

Lifecake timeline with story

Things kids say can be so insightful into what’s on their mind, or the way they are thinking about the world. And sometimes they are just flat-out funny as hell. How do you remember those moments? They are so fleeting and there is rarely a chance to capture them on video.

There is a story option on Lifecake which allows you to leave a note – so it’s there to revisit, in date order whenever you want to. It makes looking back at photos a whole lot richer.

Keep tabs on what kids say

Lifecake story

But we also want to get more of these gems out into the open – so more people can appreciate the comedy genius of the young child’s mind.

Enter Little Wise Words which aims to be the world’s biggest collection of funny things kids say. We’d love to see everyone with a child of speaking age to add their favorite saying or conversation on to the site.

What was the last funny conversation with your child? Please add it at Little Wise Words

Little wise words

Little wise words





Lifecake wins “Mums Love” Award from!!

Recently the reviewers over at BabyWorld took Lifecake for a spin. We got 5/5 for ease of use, value for money and quality. In fact Lifecake faired so well, they awarded us the much coveted “Mums Love” Award! Thrilled doesn’t come close!

lifecake reviews

Babyworld award

Here are some of our favorite snippets:

“The layout of the pictured is also pleasing to the eye. Navigation around the app is very easy. A great way to share photos and vids with family and friends”

“It’s a big thumbs up for the Lifecake app from me and my family!”

“We are loving the storyboard feel which is making our family experiences stay with us every day”

Thanks for everyone who took the time to review. You can read the full report here.

Introducing What’s New for iPhone

Our latest update for the App store includes a totally new view on your Lifecake world. It’s a view of just what’s been added since you last opened the app.  Our email updates will lead  directly into this area, so you can check the latest before diving back into your timeline.

We hope this will make it easier for family to catch up in an instant, and also make sure everyone can find earlier photos added recently.

Lifecake what's new view

What’s New for iPhone

We want to know what you think so please update to the latest version and rate the app!