Monthly Archives: July 2014

Bored on a Friday afternoon?

We cracked it! The puzzle is solved. We know how to make Friday afternoon zip by in a trice.

Open Lifecake, hit the menu button and choose “Slideshow”. In an instant you’ll be whisked to 5pm, while enjoying wonderful moments from your children’s lives. Just set your phone down and hit play! (We are not promising you’ll be totally productive, but it will may well improve your Friday afternoon.) Please see the demonstration below!


“Roads? Where we’re going we don’t need roads.”

Maybe your family Delorean looks more like a hybrid SUV, but the good news is you don’t need one to go back in time, you can leave that to us!

Before I get too carried away with Back to the Future references, I wanted to talk about the ways we are trying to bring time travel to life for Lifecake parents and their families.

You may have got one of these recently? We wanted to demonstrate the incredible changes happening in your child’s world (and frankly, yours too) by simply showing 2 dated photos side by side in a way you might not have had the chance to see them before.

Screen Shot 2014-07-22 at 22.37.38

The response from parents has been overwhelming. Then and now emails are a hit and you can expect them to get better and better from here. If you have any thoughts on how we can make them more interesting/relevant/beautiful  – you know what to do (email us at feedback @ lifecake . com)

And if you didn’t enjoy it so much you can hit unsubscribe any time…. As Marty McFly would say “I guess you guys aren’t ready for that yet. But your kids are gonna love it.”

Bon voyage!



Love Lifecake?


tell a friend about Lifecake and you both get extra storage space

Parents tell us every day how much they love their Lifecake app. It makes our hearts swell with pride!  But it makes us even happier when they tell their friends. Our goal this year is to let as many people as possible know about Lifecake so we thought there might be a good partnership here. Here’s what we are proposing.

Tell a friend about Lifecake via the new “Tell a friend” option in the menu on your phone and we’ll add 1GB of space to both your, and your friend’s, accounts when they sign up. Lifecake customers can earn up to 20GB free space (enough for 6000 photos) just for letting their friends in on it.

Please help us spread the word about Lifecake and help other parents discover the joy of time travel too.  They will love you for it.

(And we will love you even more!) 😉





Behind the scenes on Lifecake the movie

The Lifecake team turned into a production crew for the making of the new intro video. It was a ton of fun to put together so wanted to share a few behind the scenes moments from this epic!

Head of photography and toys, Ed takes some stills.

Photo shoot

The special effects department – green screen set up.

Green screen

Voice over artist, Claire, gets carried away in the sound studio/landing-covered-in-towels. Sound studio


Oh and here is the final product, in case you missed it.

Lifecake: The Movie

Premiering today, the brand new Lifecake video, starring our favorite front man, Will,  is showing at a website or app store near you!

We wanted to communicate in around 40 seconds what Lifecake did and show people what the app looks like on iPhone and Android.

So here it is. Please let us know what you think. It’s important we get this right!

This production was a team effort and hugely fun to make. Special thanks go to Will, for being  utterly adorable and lending us some of his favorite toys for the day.